SOC 41-3091 · La Crosse-Onalaska, WI-MN metro

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel Salary in La Crosse, WI

The average salary for sales representatives of services (except advertising, insurance, financial services, and travel) in La Crosse, Wisconsin is $71,060 a year ($34.16 an hour), according to BLS estimates for May 2025. The median is $61,430: half of the 620 people in this job in the La Crosse-Onalaska, WI-MN metro area earn more than that, half earn less. That average is 14% less than the U.S. average for this job ($82,430).

$71,060average per year

$34.16 / hourMedian $61,430Take-home ≈ $56,111

  • $38K10th
  • $48K25th
  • $61KMedian
  • $81K75th
  • $118K90th

median average · bar = middle 50% of workers · how to read it

620people in this job
-14%vs U.S. average
#10 of 13Wisconsin metros
92cost of living (U.S. = 100)
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Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay range in La Crosse

New workers and the lowest-paid 10% earn about $38,010 a year or less, while the top 10% make $118,030 or more. The middle half of sales representatives of services (except advertising, insurance, financial services, and travel) in La Crosse earn between $47,840 and $81,020.

  • $38K10th
  • $48K25th
  • $61KMedian
  • $81K75th
  • $118K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$71,060$5,922$34.16
Median$61,430$5,119$29.53
Entry level (25th percentile)$47,840$3,987$23.00
Experienced (75th percentile)$81,020$6,752$38.95

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay in La Crosse vs. Wisconsin and the U.S.

Sales representatives of services (except advertising, insurance, financial services, and travel) in La Crosse earn 5% less than the Wisconsin average ($74,530) and 14% less than the U.S. average ($82,430). At the median the gap is -12% against the U.S. median of $69,990.

AreaAverageMedian10th pct.90th pct.Jobs
La Crosse$71,060$61,430$38,010$118,030620
Wisconsin$74,530$64,020$39,900$123,28022,720
United States$82,430$69,990$37,980$148,8401,256,010

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary after taxes in La Crosse

On the average salary of $71,060, a single filer in La Crosse takes home about $56,111 a year, or $4,676 a month and $2,158 every two weeks. Taxes take 21% of gross pay.

The La Crosse-Onalaska, WI-MN metro area crosses state lines, so take-home pay depends on the state where you work:

StatePer yearPer month
Working in WI$56,111$4,676
Working in MN$55,512$4,626

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

Wisconsin paycheck calculator: try your own salary

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Is La Crosse a good place for sales representatives of services (except advertising, insurance, financial services, and travel)? Pay vs. cost of living

Prices in the La Crosse area are 8% below the U.S. average (BEA price parity 91.8), so the average $71,060 buys what about $77,434 would buy in a typical U.S. metro. This job pays 1.3 times the median wage of all jobs in La Crosse ($48,260). A typical home costs $335,330, or 4.7 years of this average salary before tax.

See what $71,060 is worth in another city

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary in other Wisconsin cities

La Crosse ranks 10th of 13 Wisconsin metro areas for this job; Sheboygan pays the most ($75,720).

All Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salaries in Wisconsin

Highest-paying cities for sales representatives of services (except advertising, insurance, financial services, and travel)

San Jose, CA pays this job the most of the metro areas we cover ($127,280).

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary by city

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Reviewed before it counts. Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in La Crosse, WI.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary in La Crosse: questions

How much do sales representatives of services (except advertising, insurance, financial services, and travel) make an hour in La Crosse?

$34.16 an hour on average, and $29.53 at the median (BLS, May 2025).

What is the entry-level sales representatives of services (except advertising, insurance, financial services, and travel) salary in La Crosse?

The lowest-paid 10% earn about $38,010 a year and the 25th percentile is $47,840, a fair guide to starting pay.

What is the sales representatives of services (except advertising, insurance, financial services, and travel) take-home pay in La Crosse?

About $56,111 a year ($4,676 a month) for a single filer on the average salary of $71,060.

Do sales representatives of services (except advertising, insurance, financial services, and travel) earn more in La Crosse than elsewhere?

The average here is 14% less than the U.S. average for this job ($82,430).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-3091; area La Crosse-Onalaska, WI-MN (29100). Relative standard error of the mean wage: 2.0%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 0.91, this job is about as common as in the U.S. overall.

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