SOC 41-3091 · Appleton, WI metro

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel Salary in Appleton, WI

The average salary for sales representatives of services (except advertising, insurance, financial services, and travel) in Appleton, Wisconsin is $73,490 a year ($35.33 an hour), according to BLS estimates for May 2025. The median is $62,840: half of the 1,010 people in this job in the Appleton, WI metro area earn more than that, half earn less. That average is 11% less than the U.S. average for this job ($82,430).

$73,490average per year

$35.33 / hourMedian $62,840Take-home ≈ $57,676

  • $40K10th
  • $50K25th
  • $63KMedian
  • $87K75th
  • $120K90th

median average · bar = middle 50% of workers · how to read it

1,010people in this job
-11%vs U.S. average
#5 of 13Wisconsin metros
92cost of living (U.S. = 100)
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Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay range in Appleton

New workers and the lowest-paid 10% earn about $39,900 a year or less, while the top 10% make $120,200 or more. The middle half of sales representatives of services (except advertising, insurance, financial services, and travel) in Appleton earn between $49,640 and $87,190.

  • $40K10th
  • $50K25th
  • $63KMedian
  • $87K75th
  • $120K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$73,490$6,124$35.33
Median$62,840$5,237$30.21
Entry level (25th percentile)$49,640$4,137$23.87
Experienced (75th percentile)$87,190$7,266$41.92

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay in Appleton vs. Wisconsin and the U.S.

Sales representatives of services (except advertising, insurance, financial services, and travel) in Appleton earn about the same as the Wisconsin average ($74,530) and 11% less than the U.S. average ($82,430). At the median the gap is -10% against the U.S. median of $69,990.

AreaAverageMedian10th pct.90th pct.Jobs
Appleton$73,490$62,840$39,900$120,2001,010
Wisconsin$74,530$64,020$39,900$123,28022,720
United States$82,430$69,990$37,980$148,8401,256,010

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary after taxes in Appleton

On the average salary of $73,490, a single filer in Appleton takes home about $57,676 a year, or $4,806 a month and $2,218 every two weeks. Taxes take 22% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

Wisconsin paycheck calculator: try your own salary

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Is Appleton a good place for sales representatives of services (except advertising, insurance, financial services, and travel)? Pay vs. cost of living

Prices in the Appleton area are 8% below the U.S. average (BEA price parity 92.4), so the average $73,490 buys what about $79,518 would buy in a typical U.S. metro. This job pays 1.3 times the median wage of all jobs in Appleton ($49,910). A typical home costs $350,370, or 4.8 years of this average salary before tax.

See what $73,490 is worth in another city

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary in other Wisconsin cities

Appleton ranks 5th of 13 Wisconsin metro areas for this job; Sheboygan pays the most ($75,720).

All Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salaries in Wisconsin

Highest-paying cities for sales representatives of services (except advertising, insurance, financial services, and travel)

San Jose, CA pays this job the most of the metro areas we cover ($127,280).

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary by city

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Reviewed before it counts. Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Appleton, WI.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary in Appleton: questions

How much do sales representatives of services (except advertising, insurance, financial services, and travel) make an hour in Appleton?

$35.33 an hour on average, and $30.21 at the median (BLS, May 2025).

What is the entry-level sales representatives of services (except advertising, insurance, financial services, and travel) salary in Appleton?

The lowest-paid 10% earn about $39,900 a year and the 25th percentile is $49,640, a fair guide to starting pay.

What is the sales representatives of services (except advertising, insurance, financial services, and travel) take-home pay in Appleton?

About $57,676 a year ($4,806 a month) for a single filer on the average salary of $73,490.

Do sales representatives of services (except advertising, insurance, financial services, and travel) earn more in Appleton than elsewhere?

The average here is 11% less than the U.S. average for this job ($82,430).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-3091; area Appleton, WI (11540). Relative standard error of the mean wage: 2.2%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 1.01, this job is about as common as in the U.S. overall.

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