Market Research Analysts and Marketing Specialists pay range in Lima
New workers and the lowest-paid 10% earn about $37,850 a year or less, while the top 10% make $102,090 or more. The middle half of market research analysts and marketing specialists in Lima earn between $48,510 and $82,100.
- $38K10th
- $49K25th
- $62KMedian
- $82K75th
- $102K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $68,880 | $5,740 | $33.12 |
| Median | $61,560 | $5,130 | $29.60 |
| Entry level (25th percentile) | $48,510 | $4,042 | $23.32 |
| Experienced (75th percentile) | $82,100 | $6,842 | $39.47 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Market Research Analysts and Marketing Specialists pay in Lima vs. Ohio and the U.S.
Market research analysts and marketing specialists in Lima earn 12% less than the Ohio average ($78,560) and 23% less than the U.S. average ($89,490). At the median the gap is -22% against the U.S. median of $78,760.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Lima | $68,880 | $61,560 | $37,850 | $102,090 | 130 |
| Ohio | $78,560 | $72,790 | $39,860 | $129,270 | 27,370 |
| United States | $89,490 | $78,760 | $43,390 | $155,480 | 899,580 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Market Research Analysts and Marketing Specialists salary after taxes in Lima
On the average salary of $68,880, a single filer in Lima takes home about $54,802 a year, or $4,567 a month and $2,108 every two weeks. Taxes take 20% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules). Includes Lima's local income tax (1.5%); the city income tax is that of the principal city (suburbs have their own rates) and school district income taxes are not included.
Is Lima a good place for market research analysts and marketing specialists? Pay vs. cost of living
Prices in the Lima area are 10% below the U.S. average (BEA price parity 89.7), so the average $68,880 buys what about $76,816 would buy in a typical U.S. metro. This job pays 1.3 times the median wage of all jobs in Lima ($47,170). A typical home costs $192,196, or 2.8 years of this average salary before tax.
Market Research Analysts and Marketing Specialists salary in other Ohio cities
Lima ranks 6th of 12 Ohio metro areas for this job; Cincinnati pays the most ($84,620).
- Cincinnati$84,620
- Columbus$81,140
- Cleveland$75,020
- Akron$73,430
- Dayton$71,250
- Lima$68,880
- Toledo$68,520
- Springfield$65,980
- Youngstown$65,280
- Sandusky$64,580
All Market Research Analysts and Marketing Specialists salaries in Ohio
Highest-paying cities for market research analysts and marketing specialists
San Jose, CA pays this job the most of the metro areas we cover ($154,130).
- San Jose, CA$154,130
- San Francisco, CA$130,760
- Seattle, WA$116,050
- Boston, MA$109,840
- Durham, NC$107,080
Market Research Analysts and Marketing Specialists salary by city
Does this match what you are paid?
Anonymous, no account. Results update as visitors answer.
Share your pay anonymously
Market Research Analysts and Marketing Specialists salary in Lima: questions
How much do market research analysts and marketing specialists make an hour in Lima?
$33.12 an hour on average, and $29.60 at the median (BLS, May 2025).
What is the entry-level market research analysts and marketing specialists salary in Lima?
The lowest-paid 10% earn about $37,850 a year and the 25th percentile is $48,510, a fair guide to starting pay.
What is the market research analysts and marketing specialists take-home pay in Lima?
About $54,802 a year ($4,567 a month) for a single filer on the average salary of $68,880. Includes Lima's local income tax (1.5%); the city income tax is that of the principal city (suburbs have their own rates) and school district income taxes are not included.
Do market research analysts and marketing specialists earn more in Lima than elsewhere?
The average here is 23% less than the U.S. average for this job ($89,490).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Lima, OH (30620). Relative standard error of the mean wage: 1.7%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules). Includes Lima's local income tax (1.5%); the city income tax is that of the principal city (suburbs have their own rates) and school district income taxes are not included.
- Job concentration: location quotient 0.47, this job is less common than in the U.S. overall (location quotient 0.47).
Read the full methodology. Spotted an error? Tell us.