SOC 13-1161 · Seattle-Tacoma-Bellevue, WA metro

Market Research Analysts and Marketing Specialists Salary in Seattle, WA

The average salary for market research analysts and marketing specialists in Seattle, Washington is $116,050 a year ($55.79 an hour), according to BLS estimates for May 2025. The median is $102,170: half of the 18,030 people in this job in the Seattle-Tacoma-Bellevue, WA metro area earn more than that, half earn less. That average is 30% more than the U.S. average for this job ($89,490).

$116,050average per year

$55.79 / hourMedian $102,170Take-home ≈ $90,471

  • $59K10th
  • $75K25th
  • $102KMedian
  • $161K75th
  • $185K90th

median average · bar = middle 50% of workers · how to read it

18,030people in this job
+30%vs U.S. average
#1 of 11Washington metros
111cost of living (U.S. = 100)
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Market Research Analysts and Marketing Specialists pay range in Seattle

New workers and the lowest-paid 10% earn about $59,050 a year or less, while the top 10% make $184,640 or more. The middle half of market research analysts and marketing specialists in Seattle earn between $74,930 and $161,120.

  • $59K10th
  • $75K25th
  • $102KMedian
  • $161K75th
  • $185K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$116,050$9,671$55.79
Median$102,170$8,514$49.12
Entry level (25th percentile)$74,930$6,244$36.02
Experienced (75th percentile)$161,120$13,427$77.46

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Market Research Analysts and Marketing Specialists pay in Seattle vs. Washington and the U.S.

Market research analysts and marketing specialists in Seattle earn 7% more than the Washington average ($107,970) and 30% more than the U.S. average ($89,490). At the median the gap is +30% against the U.S. median of $78,760.

AreaAverageMedian10th pct.90th pct.Jobs
Seattle$116,050$102,170$59,050$184,64018,030
Washington$107,970$95,120$52,000$174,04024,460
United States$89,490$78,760$43,390$155,480899,580

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Market Research Analysts and Marketing Specialists salary after taxes in Seattle

On the average salary of $116,050, a single filer in Seattle takes home about $90,471 a year, or $7,539 a month and $3,480 every two weeks. Taxes take 22% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax. Washington's WA Cares (0.58%) and Paid Family and Medical Leave payroll premiums are not included.

Washington paycheck calculator: try your own salary

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Is Seattle a good place for market research analysts and marketing specialists? Pay vs. cost of living

Prices in the Seattle area are 11% above the U.S. average (BEA price parity 111.1), so the average $116,050 buys what about $104,424 would buy in a typical U.S. metro. This job pays 1.4 times the median wage of all jobs in Seattle ($72,610). A typical home costs $750,279, or 6.5 years of this average salary before tax.

See what $116,050 is worth in another city

Market Research Analysts and Marketing Specialists salary in other Washington cities

Seattle ranks 1st of 11 Washington metro areas for this job, the best-paid in the state.

All Market Research Analysts and Marketing Specialists salaries in Washington

Highest-paying cities for market research analysts and marketing specialists

San Jose, CA pays this job the most of the metro areas we cover ($154,130).

Market Research Analysts and Marketing Specialists salary by city

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Market Research Analysts and Marketing Specialists salary in Seattle: questions

How much do market research analysts and marketing specialists make an hour in Seattle?

$55.79 an hour on average, and $49.12 at the median (BLS, May 2025).

What is the entry-level market research analysts and marketing specialists salary in Seattle?

The lowest-paid 10% earn about $59,050 a year and the 25th percentile is $74,930, a fair guide to starting pay.

What is the market research analysts and marketing specialists take-home pay in Seattle?

About $90,471 a year ($7,539 a month) for a single filer on the average salary of $116,050. Washington has no state income tax; Washington's WA Cares (0.58%) and Paid Family and Medical Leave payroll premiums are not included.

Do market research analysts and marketing specialists earn more in Seattle than elsewhere?

The average here is 30% more than the U.S. average for this job ($89,490).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Seattle-Tacoma-Bellevue, WA (42660). Relative standard error of the mean wage: 1.8%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax. Washington's WA Cares (0.58%) and Paid Family and Medical Leave payroll premiums are not included.
  • Job concentration: location quotient 1.49, this job is 1.5 times as concentrated as in the U.S. overall.

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