SOC 13-1161 · Dover, DE metro

Market Research Analysts and Marketing Specialists Salary in Dover, DE

The average salary for market research analysts and marketing specialists in Dover, Delaware is $73,540 a year ($35.36 an hour), according to BLS estimates for May 2025. The median is $65,520: half of the 180 people in this job in the Dover, DE metro area earn more than that, half earn less. That average is 18% less than the U.S. average for this job ($89,490).

$73,540average per year

$35.36 / hourMedian $65,520Take-home ≈ $56,943

  • $41K10th
  • $48K25th
  • $66KMedian
  • $88K75th
  • $122K90th

median average · bar = middle 50% of workers · how to read it

180people in this job
-18%vs U.S. average
98cost of living (U.S. = 100)
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Market Research Analysts and Marketing Specialists pay range in Dover

New workers and the lowest-paid 10% earn about $41,400 a year or less, while the top 10% make $122,340 or more. The middle half of market research analysts and marketing specialists in Dover earn between $48,250 and $87,580.

  • $41K10th
  • $48K25th
  • $66KMedian
  • $88K75th
  • $122K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$73,540$6,128$35.36
Median$65,520$5,460$31.50
Entry level (25th percentile)$48,250$4,021$23.20
Experienced (75th percentile)$87,580$7,298$42.11

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Market Research Analysts and Marketing Specialists pay in Dover vs. Delaware and the U.S.

Market research analysts and marketing specialists in Dover earn 31% less than the Delaware average ($105,940) and 18% less than the U.S. average ($89,490). At the median the gap is -17% against the U.S. median of $78,760.

AreaAverageMedian10th pct.90th pct.Jobs
Dover$73,540$65,520$41,400$122,340180
Delaware$105,940$101,270$51,480$165,8403,570
United States$89,490$78,760$43,390$155,480899,580

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Market Research Analysts and Marketing Specialists salary after taxes in Dover

On the average salary of $73,540, a single filer in Dover takes home about $56,943 a year, or $4,745 a month and $2,190 every two weeks. Taxes take 23% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules).

Delaware paycheck calculator: try your own salary

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Is Dover a good place for market research analysts and marketing specialists? Pay vs. cost of living

Prices in the Dover area are 2% below the U.S. average (BEA price parity 97.5), so the average $73,540 buys what about $75,420 would buy in a typical U.S. metro. This job pays 1.4 times the median wage of all jobs in Dover ($46,690). A typical home costs $372,156, or 5.1 years of this average salary before tax.

See what $73,540 is worth in another city

Market Research Analysts and Marketing Specialists salary in nearby metro areas

Highest-paying cities for market research analysts and marketing specialists

San Jose, CA pays this job the most of the metro areas we cover ($154,130).

Market Research Analysts and Marketing Specialists salary by city

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Market Research Analysts and Marketing Specialists salary in Dover: questions

How much do market research analysts and marketing specialists make an hour in Dover?

$35.36 an hour on average, and $31.50 at the median (BLS, May 2025).

What is the entry-level market research analysts and marketing specialists salary in Dover?

The lowest-paid 10% earn about $41,400 a year and the 25th percentile is $48,250, a fair guide to starting pay.

What is the market research analysts and marketing specialists take-home pay in Dover?

About $56,943 a year ($4,745 a month) for a single filer on the average salary of $73,540.

Do market research analysts and marketing specialists earn more in Dover than elsewhere?

The average here is 18% less than the U.S. average for this job ($89,490).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Dover, DE (20100). Relative standard error of the mean wage: 7.0%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules).
  • Job concentration: location quotient 0.45, this job is less common than in the U.S. overall (location quotient 0.45).

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