Retail Salespersons Salary — Roanoke, Virginia

The average Retail Salespersons in Roanoke, Virginia earns $33,640 a year.

$33,640 / year, mean
↓ 10.3% below national average 22th percentile in Virginia

Roanoke pays below most of Virginia for this role, though still within a normal range for the state. That's noticeably below the national average for retail salespersons, worth factoring into any relocation math. Cost of living here is close to the national average — not a major factor either way. This is a high-confidence estimate, based on a large sample of reported wages.

Percentile within Virginia

0th 50th 100th
Employment (this metro)
4,230
Estimate confidence
RSE 0.7%
Cost of living 94 #115 most expensive of 188 cities in this dataset 100 = U.S. average · Source: BEA Regional Price Parities, 2024
Crime index 1524 #67 safest of 188 cities in this dataset Per 100k residents · Source: FBI Crime Data Explorer
Median home value $301,139 #102 priciest of 188 cities in this dataset Source: zillow_real
Median household income $67,447 #124 highest of 188 cities in this dataset Source: Census Bureau ACS 5-year

Combining these four figures gives a fuller picture than salary alone: Roanoke ranks #115 for cost of living and #102 for home prices among the 188 cities in this pilot dataset, which matters as much as the headline salary number when comparing where to live.

San Jose $47,420 San Francisco $47,290 Napa $45,630 Seattle $45,020 Mount Vernon $44,690 Santa Rosa $44,180 New York $43,950 Los Angeles $43,010 Vallejo $42,810 Bremerton $42,700 Longview $42,480 Yuba City $42,450 Sacramento $42,430 Salinas $42,390 Santa Cruz $42,050 Kennewick $42,000 Grants Pass $41,950 San Diego $41,850 Bend $41,830 Portland $41,780 Santa Maria $41,690 Bellingham $41,610 San Luis Obispo $41,590 Olympia $41,530 Oxnard $41,530 Stockton $41,530 Modesto $41,470 Chico $41,260 Riverside $41,230 Trenton $41,190 Wenatchee $41,190 Yakima $40,800 Walla Walla $40,690 Merced $40,580 Spokane $40,360 Bakersfield $40,330 Kingston $40,180 Kiryas Joel $40,150 Fresno $39,980 Hanford $39,940 Redding $39,940 Vineland $39,760 Albany $39,590 Glens Falls $39,510 Syracuse $39,480 Corvallis $39,430 Buffalo $39,370 Chicago $39,370 Rochester $39,340 Atlantic City $39,300 Visalia $39,300 Detroit $39,030 Medford $39,010 Albany $38,950 Jackson $38,830 Binghamton $38,780 Watertown $38,780 Salem $38,610 Elmira $38,570 El Centro $38,510 Grand Rapids $38,380 Eugene $38,360 Ithaca $38,290 Naples $38,270 Utica $38,110 Flint $37,970 Ann Arbor $37,620 Monroe $37,460 Bay City $37,400 Rockford $37,370 Peoria $37,360 Baltimore $37,320 Kalamazoo $37,240 Philadelphia $36,970 Traverse City $36,910 Miami $36,820 Fort Myers $36,740 Elkhart $36,700 Sarasota $36,670 Champaign $36,640 Decatur $36,600 Springfield $36,550 Staunton $36,520 Bloomington $36,310 Battle Creek $36,270 Lexington Park $36,240 Lansing $36,180 Austin $36,160 Dover $36,140 Deltona $36,120 Midland $36,040 Jacksonville $35,950 Punta Gorda $35,870 Niles $35,860 Charlottesville $35,850 Tampa $35,830 Crestview $35,770 Port St. Lucie $35,750 Palm Bay $35,580 Indianapolis $35,520 Ocala $35,480 Richmond $35,460 Midland $35,440 Salisbury $35,440 Allentown $35,410 Kankakee $35,410 Lebanon $35,370 Dallas $35,160 Hagerstown $35,120 Orlando $35,040 Harrisonburg $35,020 Muskegon $34,980 Reading $34,970 Sebastian $34,890 Homosassa Springs $34,780 Pensacola $34,780 Saginaw $34,780 Panama City $34,720 Lakeland $34,650 Houston $34,640 Wildwood $34,620 South Bend $34,580 Odessa $34,550 Sebring $34,520 Bloomington $34,500 Gainesville $34,460 Fort Wayne $34,430 Kokomo $34,410 Blacksburg $34,390 Lafayette $34,360 Lancaster $34,360 Muncie $34,320 Winchester $34,230 Virginia Beach $34,180 Pittsburgh $33,990 San Antonio $33,940 Harrisburg $33,890 Louisville $33,870 Sherman $33,840 Chambersburg $33,690 Evansville $33,650 Roanoke $33,640 Scranton $33,550 Waco $33,500 Lynchburg $33,470 York $33,460 Michigan City $33,430 Lexington $33,390 Beaumont $33,230 Abilene $33,180 Tallahassee $33,130 Killeen $33,040 Williamsport $32,770 Columbus $32,710 Amarillo $32,560 Corpus Christi $32,280 Wichita Falls $32,170 Longview $32,160 Erie $32,110 State College $32,100 Elizabethtown $32,080 Owensboro $32,000 Terre Haute $32,000 Victoria $31,970 Altoona $31,920 Lubbock $31,830 Wheeling $31,770 Charleston $31,720 Johnstown $31,620 Tyler $31,610 College Station $31,560 Gettysburg $31,390 Texarkana $31,340 Paducah $31,190 San Angelo $30,750 Brownsville $30,660 Weirton $30,590 Morgantown $30,540 Bowling Green $30,490 Huntington $30,310 Beckley $30,210 Parkersburg $30,090 Eagle Pass $29,800 El Paso $29,750 McAllen $29,710 Laredo $29,240
CityMean salaryvs. Roanoke
Abilene, Texas$33,180-1.4%
Albany, Oregon$38,950+15.8%
Albany, New York$39,590+17.7%
Allentown, Pennsylvania$35,410+5.3%
Altoona, Pennsylvania$31,920-5.1%
Amarillo, Texas$32,560-3.2%
Ann Arbor, Michigan$37,620+11.8%
Atlantic City, New Jersey$39,300+16.8%
Austin, Texas$36,160+7.5%
Bakersfield, California$40,330+19.9%
Baltimore, Maryland$37,320+10.9%
Battle Creek, Michigan$36,270+7.8%
Bay City, Michigan$37,400+11.2%
Beaumont, Texas$33,230-1.2%
Beckley, West Virginia$30,210-10.2%
Bellingham, Washington$41,610+23.7%
Bend, Oregon$41,830+24.3%
Binghamton, New York$38,780+15.3%
Blacksburg, Virginia$34,390+2.2%
Bloomington, Illinois$36,310+7.9%
Bloomington, Indiana$34,500+2.6%
Bowling Green, Kentucky$30,490-9.4%
Bremerton, Washington$42,700+26.9%
Brownsville, Texas$30,660-8.9%
Buffalo, New York$39,370+17.0%
Fort Myers, Florida$36,740+9.2%
Chambersburg, Pennsylvania$33,690+0.1%
Champaign, Illinois$36,640+8.9%
Charleston, West Virginia$31,720-5.7%
Charlottesville, Virginia$35,850+6.6%
Chicago, Illinois$39,370+17.0%
Chico, California$41,260+22.7%
College Station, Texas$31,560-6.2%
Columbus, Indiana$32,710-2.8%
Corpus Christi, Texas$32,280-4.0%
Corvallis, Oregon$39,430+17.2%
Crestview, Florida$35,770+6.3%
Dallas, Texas$35,160+4.5%
Decatur, Illinois$36,600+8.8%
Deltona, Florida$36,120+7.4%
Detroit, Michigan$39,030+16.0%
Dover, Delaware$36,140+7.4%
Eagle Pass, Texas$29,800-11.4%
El Centro, California$38,510+14.5%
Elizabethtown, Kentucky$32,080-4.6%
Elkhart, Indiana$36,700+9.1%
Elmira, New York$38,570+14.7%
El Paso, Texas$29,750-11.6%
Erie, Pennsylvania$32,110-4.5%
Eugene, Oregon$38,360+14.0%
Evansville, Indiana$33,650+0.0%
Flint, Michigan$37,970+12.9%
Fort Wayne, Indiana$34,430+2.3%
Fresno, California$39,980+18.8%
Gainesville, Florida$34,460+2.4%
Gettysburg, Pennsylvania$31,390-6.7%
Glens Falls, New York$39,510+17.4%
Grand Rapids, Michigan$38,380+14.1%
Grants Pass, Oregon$41,950+24.7%
Hagerstown, Maryland$35,120+4.4%
Hanford, California$39,940+18.7%
Harrisburg, Pennsylvania$33,890+0.7%
Harrisonburg, Virginia$35,020+4.1%
Homosassa Springs, Florida$34,780+3.4%
Houston, Texas$34,640+3.0%
Huntington, West Virginia$30,310-9.9%
Indianapolis, Indiana$35,520+5.6%
Ithaca, New York$38,290+13.8%
Jackson, Michigan$38,830+15.4%
Jacksonville, Florida$35,950+6.9%
Johnstown, Pennsylvania$31,620-6.0%
Kalamazoo, Michigan$37,240+10.7%
Kankakee, Illinois$35,410+5.3%
Kennewick, Washington$42,000+24.9%
Killeen, Texas$33,040-1.8%
Kingston, New York$40,180+19.4%
Kiryas Joel, New York$40,150+19.4%
Kokomo, Indiana$34,410+2.3%
Lafayette, Indiana$34,360+2.1%
Lakeland, Florida$34,650+3.0%
Lancaster, Pennsylvania$34,360+2.1%
Lansing, Michigan$36,180+7.6%
Laredo, Texas$29,240-13.1%
Lebanon, Pennsylvania$35,370+5.1%
Lexington, Kentucky$33,390-0.7%
Lexington Park, Maryland$36,240+7.7%
Longview, Texas$32,160-4.4%
Longview, Washington$42,480+26.3%
Los Angeles, California$43,010+27.9%
Louisville, Kentucky$33,870+0.7%
Lubbock, Texas$31,830-5.4%
Lynchburg, Virginia$33,470-0.5%
McAllen, Texas$29,710-11.7%
Medford, Oregon$39,010+16.0%
Merced, California$40,580+20.6%
Miami, Florida$36,820+9.5%
Michigan City, Indiana$33,430-0.6%
Midland, Michigan$35,440+5.4%
Midland, Texas$36,040+7.1%
Modesto, California$41,470+23.3%
Monroe, Michigan$37,460+11.4%
Morgantown, West Virginia$30,540-9.2%
Mount Vernon, Washington$44,690+32.8%
Muncie, Indiana$34,320+2.0%
Muskegon, Michigan$34,980+4.0%
Napa, California$45,630+35.6%
Naples, Florida$38,270+13.8%
New York, New York$43,950+30.6%
Niles, Michigan$35,860+6.6%
Sarasota, Florida$36,670+9.0%
Ocala, Florida$35,480+5.5%
Odessa, Texas$34,550+2.7%
Olympia, Washington$41,530+23.5%
Orlando, Florida$35,040+4.2%
Owensboro, Kentucky$32,000-4.9%
Oxnard, California$41,530+23.5%
Paducah, Kentucky$31,190-7.3%
Palm Bay, Florida$35,580+5.8%
Panama City, Florida$34,720+3.2%
Parkersburg, West Virginia$30,090-10.6%
Pensacola, Florida$34,780+3.4%
Peoria, Illinois$37,360+11.1%
Philadelphia, Pennsylvania$36,970+9.9%
Pittsburgh, Pennsylvania$33,990+1.0%
Portland, Oregon$41,780+24.2%
Port St. Lucie, Florida$35,750+6.3%
Punta Gorda, Florida$35,870+6.6%
Reading, Pennsylvania$34,970+4.0%
Redding, California$39,940+18.7%
Richmond, Virginia$35,460+5.4%
Riverside, California$41,230+22.6%
Rochester, New York$39,340+16.9%
Rockford, Illinois$37,370+11.1%
Sacramento, California$42,430+26.1%
Saginaw, Michigan$34,780+3.4%
Salem, Oregon$38,610+14.8%
Salinas, California$42,390+26.0%
Salisbury, Maryland$35,440+5.4%
San Angelo, Texas$30,750-8.6%
San Antonio, Texas$33,940+0.9%
San Diego, California$41,850+24.4%
San Francisco, California$47,290+40.6%
San Jose, California$47,420+41.0%
San Luis Obispo, California$41,590+23.6%
Santa Cruz, California$42,050+25.0%
Santa Maria, California$41,690+23.9%
Santa Rosa, California$44,180+31.3%
Scranton, Pennsylvania$33,550-0.3%
Seattle, Washington$45,020+33.8%
Sebastian, Florida$34,890+3.7%
Sebring, Florida$34,520+2.6%
Sherman, Texas$33,840+0.6%
South Bend, Indiana$34,580+2.8%
Spokane, Washington$40,360+20.0%
Springfield, Illinois$36,550+8.7%
State College, Pennsylvania$32,100-4.6%
Staunton, Virginia$36,520+8.6%
Stockton, California$41,530+23.5%
Syracuse, New York$39,480+17.4%
Tallahassee, Florida$33,130-1.5%
Tampa, Florida$35,830+6.5%
Terre Haute, Indiana$32,000-4.9%
Texarkana, Texas$31,340-6.8%
Traverse City, Michigan$36,910+9.7%
Trenton, New Jersey$41,190+22.4%
Tyler, Texas$31,610-6.0%
Utica, New York$38,110+13.3%
Vallejo, California$42,810+27.3%
Victoria, Texas$31,970-5.0%
Vineland, New Jersey$39,760+18.2%
Virginia Beach, Virginia$34,180+1.6%
Visalia, California$39,300+16.8%
Waco, Texas$33,500-0.4%
Walla Walla, Washington$40,690+21.0%
Watertown, New York$38,780+15.3%
Weirton, West Virginia$30,590-9.1%
Wenatchee, Washington$41,190+22.4%
Wheeling, West Virginia$31,770-5.6%
Wichita Falls, Texas$32,170-4.4%
Wildwood, Florida$34,620+2.9%
Williamsport, Pennsylvania$32,770-2.6%
Winchester, Virginia$34,230+1.8%
Yakima, Washington$40,800+21.3%
York, Pennsylvania$33,460-0.5%
Yuba City, California$42,450+26.2%
Gross salary
33,640/yr
Estimated take-home
28,090/yr
Est. total withheld
16.5%

Single filer, federal + Virginia state tax + FICA, 2025 rates. Does not include state-specific payroll withholdings beyond income tax (see Data transparency). Not tax advice — verify with a professional for your specific situation.

View cost of living in this state All Retail Salespersons salaries in Virginia → All Retail Salespersons salaries →
Data transparency

Sources used for this page

Official occupation and area metadata behind the visible salary, cost, housing and safety signals.

Occupation 41-2031 SOC code
Official area Roanoke, VA BLS metro/geographic area
Area code 40220 Stable geographic key
Reference year 2025 BLS OEWS
Cost: bea_realHousing: zillow_realCrime: latest availableNet-pay source: va_tax_verificado 2025
No additional caveats are attached to this row.
Methodology

How this page is built

The salary figure is the mean annual wage reported by the BLS Occupational Employment and Wage Statistics (OEWS) program for this occupation and metro area. Percentile and national-average comparisons are calculated directly from the 188 cities currently in this dataset, not from a fixed external benchmark. Cost of living, crime and housing figures come from BEA, FBI and Zillow respectively — see "Data transparency" above for the exact sources and reference years used on this specific page.

Confidence: the RSE (relative standard error) shown under Overview indicates how reliable the salary estimate is for this metro — a lower RSE means a larger underlying sample.

On this page

Where this is

AK HI

Highlighted: Virginia

Population (metro area)
314,661