Retail Salespersons pay range in Naples
New workers and the lowest-paid 10% earn about $29,230 a year or less, while the top 10% make $47,510 or more. The middle half of retail salespersons in Naples earn between $30,790 and $39,310.
- $29K10th
- $31K25th
- $35KMedian
- $39K75th
- $48K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $38,270 | $3,189 | $18.40 |
| Median | $35,380 | $2,948 | $17.01 |
| Entry level (25th percentile) | $30,790 | $2,566 | $14.80 |
| Experienced (75th percentile) | $39,310 | $3,276 | $18.90 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Retail Salespersons pay in Naples vs. Florida and the U.S.
Retail salespersons in Naples earn 6% more than the Florida average ($36,000) and about the same as the U.S. average ($37,310). At the median the gap is -0% against the U.S. median of $35,410.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Naples | $38,270 | $35,380 | $29,230 | $47,510 | 6,830 |
| Florida | $36,000 | $34,010 | $28,330 | $46,130 | 333,460 |
| United States | $37,310 | $35,410 | $27,210 | $47,890 | 3,897,860 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Retail Salespersons salary after taxes in Naples
On the average salary of $38,270, a single filer in Naples takes home about $32,930 a year, or $2,744 a month and $1,267 every two weeks. Taxes take 14% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
Is Naples a good place for retail salespersons? Pay vs. cost of living
Prices in the Naples area are 3% above the U.S. average (BEA price parity 103.2), so the average $38,270 buys what about $37,083 would buy in a typical U.S. metro. This job pays 0.7 times the median wage of all jobs in Naples ($47,800). A typical home costs $556,339, or 14.5 years of this average salary before tax.
Retail Salespersons salary in other Florida cities
Naples ranks 1st of 22 Florida metro areas for this job, the best-paid in the state.
- Naples$38,270
- Miami$36,820
- Fort Myers$36,740
- Sarasota$36,670
- Deltona$36,120
- Jacksonville$35,950
- Punta Gorda$35,870
- Tampa$35,830
- Crestview$35,770
- Port St. Lucie$35,750
Highest-paying cities for retail salespersons
San Jose, CA pays this job the most of the metro areas we cover ($47,420).
- San Jose, CA$47,420
- San Francisco, CA$47,290
- Napa, CA$45,630
- Seattle, WA$45,020
- Mount Vernon, WA$44,690
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Retail Salespersons salary in Naples: questions
How much do retail salespersons make an hour in Naples?
$18.40 an hour on average, and $17.01 at the median (BLS, May 2025).
What is the entry-level retail salespersons salary in Naples?
The lowest-paid 10% earn about $29,230 a year and the 25th percentile is $30,790, a fair guide to starting pay.
What is the retail salespersons take-home pay in Naples?
About $32,930 a year ($2,744 a month) for a single filer on the average salary of $38,270. Florida has no state income tax.
Do retail salespersons earn more in Naples than elsewhere?
The average here is about the same as the U.S. average for this job ($37,310).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-2031; area Naples-Marco Island, FL (34940). Relative standard error of the mean wage: 1.0%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
- Job concentration: location quotient 1.57, this job is 1.6 times as concentrated as in the U.S. overall.
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