Web Developers Salary in Wisconsin

Web developers in Wisconsin earn the most in Madison (average $89,830 a year) and the least in Appleton ($73,830), across the 4 Wisconsin metro areas we cover. Statewide, BLS puts the web developers average at $92,490 and the median at $90,630 for 1,180 workers. The U.S. average for this job is $98,770.

Web Developers average salary by city in Wisconsin

Madison$89,830
Green Bay$82,750
Oshkosh$77,280
Appleton$73,830

Pay, take-home pay and cost of living

City	Average	Median	25th pct.	Take-home*	Cost of living
Madison	$89,830	$83,500	$65,900	$68,202	97
Green Bay	$82,750	$78,520	$61,590	$63,641	93
Oshkosh	$77,280	$76,650	$57,050	$60,118	93
Appleton	$73,830	$61,110	$53,040	$57,895	92

*Average salary after federal and state taxes for a single filer. Cost of living: BEA price parity, U.S. = 100.

Web Developers salary in other states

Web Developers salary by city and state

More about pay in Wisconsin

Sources and how to read this page

Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 15-1254.
U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.

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